The best way to do real estate digital marketing
The real estate sector has seen some intriguing ups and downs over the last decade, with NAR (National Association of Realtors) membership reaching an all-time high of 1,357,000 realtors in 2006 before plummeting due to the housing financial crisis. However, after hitting rock bottom in 2012, the market has improved significantly (with 999,000 members), The number of realtors has been constantly expanding, and with about 1,100,000 members in 2014, the rivalry is heating up.
Nowadays it is important to have offline and online marketing skills to improve your real estate business. Improving your business is incredibly beneficial.
While real estate agents remain important in the home-buying process, buyers are increasingly opting to do more research online before contacting professionals. According to a study by the National Association of Realtors, 92 percent of buyers start their search for a home on the internet, emphasizing the importance of real estate agents maintaining an active online presence. You’re missing out if you’re not active, engaging, and networking online.
The Importance of Digital Marketing in Real Estate
One of the first game-changers for realtors seeking new ways to stand out online was social networking. From purchasing Facebook Business Ads to posting photo albums of new listings, various social media channels enabled real estate professionals to build a brand and a thriving business.
How can modern real estate brokerages and realtors in the United States differentiate themselves in a crowded market when 84 percent of real estate professionals use social media platforms? Traditional marketing tactics pale in comparison to the potential impact of digital marketing.
Use the following eight suggestions and methods to kick-start your real estate digital marketing plan and obtain the results you want.
Create an Email Marketing Campaign
Regardless of the business, an email nurturing campaign is a critical tool for communicating with new leads and staying relevant with existing clients. In theory, a well-designed campaign will lead potential consumers through pre-planned activities based on their buyer profile and previous contacts with you.
According to Smart Insights, the average open rate of emails for real estate businesses is around 27%, with a click-through rate (CTR) of 3%. However, the more relevant your content is to a client, the more likely they are to open your email and read what you have to say.
Make a Website That Is Easy to Use
How many times have you accessed a website just to have it close due to a slow loading time? Because realtor websites contain so many photos and connections, they can be a web developer’s nightmare. However, with the support of a skilled web designer and an understanding of what your clients want, you can create a website that meets their needs. A responsive website that is geared for mobile browsing can be created by real estate experts.
Almost half of all web browsing is done on a mobile device, so if your website isn’t responsive, your customers won’t be able to browse it comfortably. To provide the best experience for your customers, your mobile-friendly website should include the following content:
List of all newly listed properties
Home-buying-related content that can help them along the way
You’ll find links to relevant moving-related services such as house inspectors, solicitors, and moving companies.
Think about adding a live chat feature to your website as well. This means that you need to be available to answer their queries when they have them. As a result of the investment in the live chat software, users may communicate with each other 24/7 and arrange appointments without having to speak directly to you.
It’s important to post useful blog content.
As a result, real estate professionals can improve their search engine optimization by using website design with blogs.
A blog is a great method to improve your search engine optimization (SEO), develop a favorable reputation online, and provide your clients with actionable advice on buying or selling a home or piece of real estate, among other things. Without valuable content, whether on your website or social media, your digital marketing plan is worthless.
If you want buyers and sellers to come to return to your website for solutions to their most pressing real estate questions, make sure that you constantly produce content.
A Social Media Marketing Plan
Once in a while sharing real estate-related information on Facebook is OK, but a comprehensive social media marketing approach will get you the results you want. Your social media channels could benefit from the following types of content.
Listings that have recently appeared or are currently available
About the Team (if you run a real estate brokerage)
In-depth case studies
Recent blog entries that are of interest
Stories of success
Knowing how tough it is to build a social media plan and post consistently across all channels, you may be familiar with the challenges of digital marketing. However, technologies like Buffer are meant to make the process of creating and scheduling social media content simple and straightforward.
Share a wide variety of material while creating a social media plan for your real estate business. As vital as it is to share listings, you want to make sure that your content is useful for a wide audience, not simply leads in the market for a new home.
Improve Your Digital Marketing Efforts Today
Create buyer profiles When it comes to buyer profiles, they represent the ideal clientele that you want to reach with your content. Plan out your target audience, including prospective homeowners and existing agents, by identifying their occupation, their typical wage, and any other factors that may influence their decision-making processes.
Get started by uploading high-quality information: whether it’s from your own blog or from another trusted real estate professional in your agency. The blog should be updated once a week and offer excellent content for a wide range of buyer profiles.
Improve website SEO: It’s not as difficult as you think to improve your search engine optimization (SEO) ranks on sites like Google and Bing. Review popular and industry-related keywords on Google Ads at least once a week, and make sure you include them in any copy you write.
